Milan, the fashion capital
Milan, the fashion capital


Via Montenapoleone
This is the center of the fashion district, and it is one of the most exclusive shopping areas in the city. This is the street of shop windows of luxury and elegance. Here the best labels can be found, as well as jewelry and brand watches. In short, this is the living symbol of “Made in Italy” that attracts visitors and tourists from every part of the world. The street, in substance, is synonymous with richness, good taste and elegance. It is the principal door of all the great stylists. The shop windows in this street are the reaction of a world that is in continuous renewal and it is always on show upon occasion of the great fashion parades organized in the city. It is during these events, during the period of great fashion shows, that the streets of the “Fashion Quad” are graced by models from all over the world, the emblem of style and beauty. In the shops of Via Montenapoleone, the shop assistants splendidly assume the role of actors: attractive, polite and full of consideration for their curious and often demanding customers.

This typically Milanese street crosses the exterior part of central Milan; it also gives its name to the district where it is located. Framed by the imposing facades of antique and noble buildings, such as the Palazzo Cusani, Palazzo Citterio and the famous Accademia di Belle Arti (Academy of Fine Arts), this street is rich with art and antique shops, local galleries, vintage shops as well as bars and nightlife venues, like the historical bar Jamaica where the artists once loved to meet.

Corso Como 10

Art, fashion, design and cuisine can all be found in this magical location in the heart of Milan. “10 corso Como” was created in 1990 by gallery owner Carla Sozzani in a charming courtyard of a traditional Milan residential building. It is an ideal location for personalized shopping, seeing an exhibition, eating something good, relaxing, and discovering new trends for Milan and the world.
Do not miss the pleasant experience of aperitifs at the tables in the green courtyard of Corso Como 10, after having visited a show, or looked around the boutique at the end of the courtyard. Or you can try the restful accommodation of one of the three rooms, furnished like a home, with works of art and design classics. In this evocative and multifaceted microcosm, Carla Sozzani has been able to express her considerable experience in the world of Italian fashion. She has inspired trends and has often anticipated changes in taste and style, in part through her work as editor of magazines such as Elle, Vogue Gioiello and Vogue Pelle.

Corso Venezia
Corso Venezia is the street that unites Milan’s most important centers for shopping. It runs from San Babila, with its Quadrilateral of Fashion, all the way to Corso Buenos Aires which is literally plastered with the most creative shop windows in Milan. Corso Venezia is one of the most elegant streets in the city, with a strong orientation towards the liberty style of the late 19th century. The bourgeoisie favoured this style as it suited the very “Verdi” atmosphere of the district; the area had been rediscovered in the century before. The Neoclassical Palazzo Serbelloni and the Palazzo Bovara by the architect Soave, marked the entrance reserved for the most elevated social classes of the
small village of Porta Orientale (Eastern Door). In Via Palestro, Villa Reale was constructed and its landscape gardens are today preserved as one of the most important examples of the Neoclassical period in Milan.

Via Dante
Via Dante is one of the most important commercial streets in the center of Milan and one of the most successful examples of the city of Umberto 1. It was opened at the end of the nineteenth century as a scenographic path between piazza del Cordusio and Castello Sforzesco. Almost all the buildings constructed in the late nineteenth century are characterized by dual commercial and residential use, amongst these, on the corner with via Meravigli, is Casa Broggi, designed by architects Luigi Broggi and Giuseppe Sommaruga, casa Cavalli (architect Antonio Comini) and casa Cicchieri (architect Andrea Ferrari).

Corso Buenos Aires
An important destination for lovers of Milan shopping is Corso Buenos Aires which forms a straight line from Piazza Oberdan in the Porta Venezia area and stretches along towards Piazzale Loreto. Also known as the ‘Fifth Avenue of Milan’, this alluring shopping street is lined both with high-fashion designer labels and stores that are accessible to all budgets.

Galleria Vittorio Emanuele
This famous galleria, also known as “Milan’s Lounge”, runs between Piazza della Scala and Piazza Duomo.

Via Della Spiga
To visit Via della Spiga is to emerge oneself in a world of luxury and fashion labels: the street is part of the desirable “Fashion Quad” together with the crossroads and parallel streets of Via Montenapoleone, Corso Venezia and Via Sant’Andrea. Closed to traÜc, it oÙers the possibility to stroll through boutiques and showrooms of Dolce and Gabbana, Prada, Roberto Cavalli, Moschino, Giorgio Armani and many others international fashion.

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